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Case Studies My Moon And Star Pearson specializes in thematic products that include Celtic and fantasy jewelry. She was having some success selling products on eBay, but found that listing and re-listing products for auction was very time consuming. She was also forced to spend time on the computer each Wednesday and Thursday morning, setting up auctions to close on the weekend. She tried using an auction management system, but her sales plummeted when product photos were not displayed as expected. Pearson was looking for a way to simplify the auction process and increase online sales when she turned to Zoovy Merchant, a do-it-yourself online selling system for small retailers. Zoovy Merchant includes all of the tools needed to set up, market and manage an online store, but goes beyond competitive offerings by incorporating innovative features such as advanced customer relationship management (CRM) and auction integration to drive online sales. Zoovy's unique Windows client program for web store management simplifies product and order handling with time-saving features and instant synchronization to the Web. Merchants can easily offer new products and categories, update and edit their online catalog and add images in groups rather than one at a time. Inventory is automatically monitored and includes SKU numbers to aid in product identification and fulfillment tracking. Pearson's first task in setting up My Moon and Star, her Zoovy store, was to list and display her large inventory of products. She was able to completely load all 90 items and set up all online auctions over the course of two weeks. She chose the option of performing store set-up and product management online rather than offline. Since implementing Zoovy Merchant, Pearson's sales have almost doubled in just two months. With the added flexibility of being able to set up auctions to run at future dates, she has increased the number of simultaneous auctions to achieve higher profits. "Before Zoovy, I was doing 80-100 auctions a week. It was very time consuming and I was forced to work at times that were not convenient for me and my baby," said Pearson. "Now I do 200 auctions a week, and with the auction listing function, I can set up auctions when it suits my schedule." Pearson likes the store management tools provided by Zoovy Merchant. The visitor statistics make it easy to gauge the most popular products and to test reaction to new products. Zoovy 's CRM tools automate the creation of customized emails and other correspondence. She also likes the customized invoices that include her company logo and provide customers with a choice of payment options. Editing or changing an order's detail after it has been placed is simple, down to automatic recalculation of shipping costs and sales tax. Pearson can also split an order if one of the items is out of stock or on backorder. Customers have the ability to easily change or modify their information, which gives My Moon and Star a customer service advantage. "One of the best things about Zoovy is the flexibility it has given me," continued Pearson. "I am no longer stuck to a schedule. Now I can set up the auctions any time and run my business on my terms. I work on the computer one night a week and sometimes in the early morning - when my schedule allows." The ease of testing new offerings has helped Pearson provide jewelry and artwork that customers want most. As she continues to add products to her Zoovy online store, she is assured that My Moon and Star is meeting her customers' needs while accommodating her stay-at-home schedule.
My Moon And Star |
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